In a statement, AirAsia said it would pay STG350,000 (RM1.7 million) for the one-year sponsorship of the football club owned by Tan Sri Tony Fernandes.
PETALING JAYA: Talk Focus Sdn Bhd, the newest mobile virtual network operator (MVNO) in the country, plans to invest about RM25 million to open 100 concept stores nationwide in the next 18 months.
SUBANG JAYA: Wipro Unza (Malaysia) Sdn Bhd is looking at acquiring more brands in the personal careline segment to strengthen its brand-positioning in the country and the region.
LANGKAWI: A geo-tourism product, which will enhance technology and educational elements, along with improved jungle-trekking activities are among several sub-brands which will be unveiled by Panorama Langkawi Sdn Bhd as part of its brand restructuring exercise.
Tune Money Sdn Bhd, the financial services arm of the Tune Group, will kick off the new year with the rebranding of its existing prepaid card in the first quarter of 2011 and its first overseas market by the last quarter.
Exporters, especially the small and medium enterprises, can no longer compete on pricing alone when compared to those in Cambodia and Vietnam, says Matrade newly-appointed chairman
DNP Holdings Bhd (2976), which has 56 retail outlets carrying high-street labels like Dorothy Perkins and Top Man, plans to add another 20 to 30 similar outlets over the next three years.
POS Malaysia Bhd (4634) will spend some RM50 million to upgrade its information and communications technology (ICT) infrastructure and on a rebranding exercise to transform the national postal company's business platform.
Malaysia's leading mobile operator Maxis Communications Bhd has embarked on a rebranding exercise that will integrate its two leading brands, Maxis and Hotlink within a more comprehensive corporate identity.
Consumers can't be fooled with frivolous claims and the company's primary job is to advocate the integrity of truth in communications, says its new chief
The new identity will enable it to better live by its motto, 'Protects What's Good' as consumers can better relate to its brand, says Tetra's managing director
According to a Pulse Group's survey, the national oil corporation is the corporate brand choice in Malaysia while AirAsia's Tony Fernandes is the top CEO brand
BAT Malaysia allows for cross-border secondments and cross-functional assignments, whereby 23 Malaysians have been assigned worldwide in leadership positions
Aimed at viewers under the age of 30, which make up 60 per cent of the 90-odd million Philippine population, TV5 will feature various genres including reality, drama, variety, teens, cartoons and movies
Successful local brand-builders who have made their mark in the international market will share their experience with participants at the Brand Entrepreneur Conference next month.
Nafalia Corp, a local production house, has teamed up with Britain's Galleon Holdings to launch Malaysian version of top UK football reality show for teenagers
In-house brands are stealing a march over more established brands as consumers seek to stretch their budgets to save cost, a survey done by The Nielsen Media Co says.
There is strong potential for the retail media industry to grow further in Malaysia especially now with the economy slowing, says retail media specialist MagiqADs Sdn Bhd.