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The Edge | Media & Marketing

OMG appoints new digital director
Fri, 03 Feb 2012 08:08:43 GMT
SINGAPORE (Feb 3): Omnicom Media Group Singapore (OMG) appointed Autumn Martin as director for digital media to enhance OMG's digital...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1c5e0ffc/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://share.feedsportal.com/viral/sendEmail.cfm?lang=entitle=OMG+appoints+new+digital+directorlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D200431%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=OMG+appoints+new+digital+directorlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D200431%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/123996005150/u/0/f/613071/c/33912/s/1c5e0ffc/a2.htm"img src="http://da.feedsportal.com/r/123996005150/u/0/f/613071/c/33912/s/1c5e0ffc/a2.img" border="0"//a

Pulse Group to undertake Iskandar Regional Development Authority’s brand audit
Fri, 27 Jan 2012 03:31:12 GMT
KUALA LUMPUR (Jan 27): Pulse Group PLC has secured the brand audit engagement contract from the Iskandar Regional Development Authority...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1c2be90e/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://share.feedsportal.com/viral/sendEmail.cfm?lang=entitle=Pulse+Group+to+undertake+Iskandar+Regional+Development+Authority%E2%80%99s+brand+auditlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D200056%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Pulse+Group+to+undertake+Iskandar+Regional+Development+Authority%E2%80%99s+brand+auditlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D200056%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/123995777932/u/0/f/613071/c/33912/s/1c2be90e/a2.htm"img src="http://da.feedsportal.com/r/123995777932/u/0/f/613071/c/33912/s/1c2be90e/a2.img" border="0"//a

Media: Meek end to 2011
Fri, 27 Jan 2012 02:12:09 GMT
Media sector Maintain underweight: Total gross advertising expenditure in December 2011 was up only 1% year-on-year (y-o-y), while TV adex...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1c2c7d81/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://share.feedsportal.com/viral/sendEmail.cfm?lang=entitle=Media%3A+Meek+end+to+2011link=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D200065%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Media%3A+Meek+end+to+2011link=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D200065%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/div

Successful nation-branding
Thu, 05 Jan 2012 03:56:19 GMT
Since launching the “Malaysia, Truly Asia” campaign in 1999, Tourism Malaysia has won over 20 top international awards. The success...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1b8a73de/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://share.feedsportal.com/viral/sendEmail.cfm?lang=entitle=Successful+nation-brandinglink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D198886%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Successful+nation-brandinglink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D198886%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/121586026023/u/0/f/613071/c/33912/s/1b8a73de/a2.htm"img src="http://da.feedsportal.com/r/121586026023/u/0/f/613071/c/33912/s/1b8a73de/a2.img" border="0"//a

Batuka, flo-yo and Loosecubes for 2012
Thu, 05 Jan 2012 03:49:49 GMT
JWT report on this year’s top 100 market-moving trends also include danger zone travelTechnology will be more pervasive, mushrooms will...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1b8a73df/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://share.feedsportal.com/viral/sendEmail.cfm?lang=entitle=Batuka%2C+flo-yo+and+Loosecubes+for+2012link=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D198885%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Batuka%2C+flo-yo+and+Loosecubes+for+2012link=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D198885%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/121586026022/u/0/f/613071/c/33912/s/1b8a73df/a2.htm"img src="http://da.feedsportal.com/r/121586026022/u/0/f/613071/c/33912/s/1b8a73df/a2.img" border="0"//a

The changing face of advertising
Thu, 22 Dec 2011 03:01:43 GMT
Digital media gives marketers the chance to customise advertising to customersDiscussions on the disruptions the Internet, or new media, have...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1b32eb41/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=The+changing+face+of+advertisinglink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D198314%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=The+changing+face+of+advertisinglink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D198314%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/121585642632/u/0/f/613071/c/33912/s/1b32eb41/a2.htm"img src="http://da.feedsportal.com/r/121585642632/u/0/f/613071/c/33912/s/1b32eb41/a2.img" border="0"//a

Kancils standard much higher this year, say judges
Thu, 22 Dec 2011 01:05:06 GMT
The annual Kancil Awards which took place last Thursday set a record with no less than 27 gold medals awarded....img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1b32eb42/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Kancils+standard+much+higher++this+year%2C+say+judgeslink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D198315%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Kancils+standard+much+higher++this+year%2C+say+judgeslink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D198315%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/121585642631/u/0/f/613071/c/33912/s/1b32eb42/a2.htm"img src="http://da.feedsportal.com/r/121585642631/u/0/f/613071/c/33912/s/1b32eb42/a2.img" border="0"//a

Yahoo! rolls out its top entertainment site in Malaysia
Thu, 15 Dec 2011 05:56:54 GMT
KUALA LUMPUR (Dec 15): Yahoo! has launched ‘Yahoo! Malaysia Entertainment’, a celebrity and entertainment site which offers celebrity and entertainment...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1af747f8/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Yahoo%21+rolls+out+its+top+entertainment+site+in+Malaysialink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197913%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Yahoo%21+rolls+out+its+top+entertainment+site+in+Malaysialink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197913%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/121217403150/u/0/f/613071/c/33912/s/1af747f8/a2.htm"img src="http://da.feedsportal.com/r/121217403150/u/0/f/613071/c/33912/s/1af747f8/a2.img" border="0"//a

Consuming media or consumed by media
Thu, 15 Dec 2011 03:41:00 GMT
Malaysians interact more through screens than face-to-faceHave gadgets taken over from physical interaction? A survey last month by OMD Malaysia...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1aff2541/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Consuming+media+or++consumed+by+medialink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197969%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Consuming+media+or++consumed+by+medialink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197969%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/div

AirAsia to access Star content for distribution via its channels
Fri, 09 Dec 2011 11:27:10 GMT
KUALA LUMPUR (Dec 9): AirAsia Bhd will access The Star’s content for distribution through the low-cost carrier’s channels under a...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1acd1abe/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=AirAsia+to+access+Star+content+for+distribution+via+its+channelslink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197593%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=AirAsia+to+access+Star+content+for+distribution+via+its+channelslink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197593%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/120219478698/u/0/f/613071/c/33912/s/1acd1abe/a2.htm"img src="http://da.feedsportal.com/r/120219478698/u/0/f/613071/c/33912/s/1acd1abe/a2.img" border="0"//a

Ad markets to outperform economy in 2012-Zenith
Sun, 04 Dec 2011 23:01:28 GMT
LONDON (Dec 5): The global advertising market is forecast to grow at a faster rate than the world economy in...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1aa7271a/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Ad+markets+to+outperform+economy+in+2012-Zenithlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197259%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Ad+markets+to+outperform+economy+in+2012-Zenithlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197259%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/120219082957/u/0/f/613071/c/33912/s/1aa7271a/a2.htm"img src="http://da.feedsportal.com/r/120219082957/u/0/f/613071/c/33912/s/1aa7271a/a2.img" border="0"//a

LinkedIn now in Bahasa Malaysia
Thu, 01 Dec 2011 03:16:13 GMT
KUALA LUMPUR (Dec 1): The professional network LinkedIn announced on Thursday that it will now be available in Bahasa Malaysia.According...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1a8d95cc/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=LinkedIn+now+in+Bahasa+Malaysialink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197106%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=LinkedIn+now+in+Bahasa+Malaysialink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197106%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/120218426413/u/0/f/613071/c/33912/s/1a8d95cc/a2.htm"img src="http://da.feedsportal.com/r/120218426413/u/0/f/613071/c/33912/s/1a8d95cc/a2.img" border="0"//a

4As calls for more emphasis on IP in advertising
Thu, 01 Dec 2011 03:08:33 GMT
The Association of Accredited Advertising Agents (4As) is placing more emphasis on intellectual property in terms of attributing value to...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1a8fd64f/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=4As+calls+for+more+emphasis+on+IP+in+advertisinglink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197127%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=4As+calls+for+more+emphasis+on+IP+in+advertisinglink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D197127%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/div

Malaysian radio listeners highest in region
Thu, 24 Nov 2011 03:58:34 GMT
A recent Nielsen survey found that Malaysians are tuning into radio networks for an average of 21 hours and 34...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1a5b244b/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Malaysian+radio+listeners+highest+in+regionlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D196768%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Malaysian+radio+listeners+highest+in+regionlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D196768%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/118102414641/u/0/f/613071/c/33912/s/1a5b244b/a2.htm"img src="http://da.feedsportal.com/r/118102414641/u/0/f/613071/c/33912/s/1a5b244b/a2.img" border="0"//a

Video games industry set to boom
Thu, 17 Nov 2011 02:20:39 GMT
Social gaming, especially online games, to drive growth in segment The video games industry is set to see explosive growth...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1a272692/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Video+games+industry+set+to+boomlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D196308%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Video+games+industry+set+to+boomlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D196308%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/118097985940/u/0/f/613071/c/33912/s/1a272692/a2.htm"img src="http://da.feedsportal.com/r/118097985940/u/0/f/613071/c/33912/s/1a272692/a2.img" border="0"//a

New appointment at People 'N Rich
Tue, 15 Nov 2011 02:43:25 GMT
KUALA LUMPUR (Nov 15): Advertising and branding agency People 'N Rich recently appointed Lavinia Thurairatnam (pictured) as its director of...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1a16c617/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=New+appointment+at+People+%27N+Richlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D196159%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=New+appointment+at+People+%27N+Richlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D196159%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/118097786157/u/0/f/613071/c/33912/s/1a16c617/a2.htm"img src="http://da.feedsportal.com/r/118097786157/u/0/f/613071/c/33912/s/1a16c617/a2.img" border="0"//a

McCann picks up two awards at MAA Globes
Thu, 03 Nov 2011 06:37:42 GMT
McCann Erickson Malaysia won two accolades at the 26th Marketing Agencies Association (MAA) Worldwide Globes held on Oct 20 in...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/19c8c817/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=McCann+picks+up+two+awards+at+MAA+Globeslink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D195633%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=McCann+picks+up+two+awards+at+MAA+Globeslink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D195633%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/117795518603/u/0/f/613071/c/33912/s/19c8c817/a2.htm"img src="http://da.feedsportal.com/r/117795518603/u/0/f/613071/c/33912/s/19c8c817/a2.img" border="0"//a

Talent shortage affecting creativity
Thu, 03 Nov 2011 06:35:45 GMT
The advertising industry needs to invest in developing talent to avoid a decline in quality and standards, says Girish Menon,...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/19c8c81b/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Talent+shortage+affecting+creativitylink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D195632%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Talent+shortage+affecting+creativitylink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D195632%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/117795518602/u/0/f/613071/c/33912/s/19c8c81b/a2.htm"img src="http://da.feedsportal.com/r/117795518602/u/0/f/613071/c/33912/s/19c8c81b/a2.img" border="0"//a

Captivating with creativity
Thu, 27 Oct 2011 00:58:27 GMT
Inspiration is hard work and creativity is king was the message at the “Brand Magic: Tonic for Marketing Advertising and...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/19976f42/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Captivating+with+creativitylink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D195234%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Captivating+with+creativitylink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D195234%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/117145816618/u/0/f/613071/c/33912/s/19976f42/a2.htm"img src="http://da.feedsportal.com/r/117145816618/u/0/f/613071/c/33912/s/19976f42/a2.img" border="0"//a

Synovate deal makes Ipsos third largest market research firm
Fri, 14 Oct 2011 03:42:48 GMT
Global market research company Ipsos announced its successful completion of the acquisition of Synovate earlier this week, making Ipsos the...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/19564468/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Synovate+deal+makes+Ipsos+third+largest+market+research+firmlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D194715%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Synovate+deal+makes+Ipsos+third+largest+market+research+firmlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D194715%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/116916546502/u/0/f/613071/c/33912/s/19564468/a2.htm"img src="http://da.feedsportal.com/r/116916546502/u/0/f/613071/c/33912/s/19564468/a2.img" border="0"//a

No golds at this year’s Effies
Fri, 14 Oct 2011 03:35:14 GMT
Judges say need to up the game and be more creativeAlthough the Malaysia Effie Awards 2011 had the highest number...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/19564469/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=No+golds+at+this+year%E2%80%99s+Effieslink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D194711%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=No+golds+at+this+year%E2%80%99s+Effieslink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D194711%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/116916546501/u/0/f/613071/c/33912/s/19564469/a2.htm"img src="http://da.feedsportal.com/r/116916546501/u/0/f/613071/c/33912/s/19564469/a2.img" border="0"//a

Print still the preference of Asian biz elite
Thu, 06 Oct 2011 04:22:42 GMT
HONG KONG: The majority of Asia's business elite still opt to read print, says the Business Elite (BE) Asia study...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1913f946/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Print+still+the+preference+of+Asian+biz+elitelink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D194102%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Print+still+the+preference+of+Asian+biz+elitelink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D194102%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/116916546500/u/0/f/613071/c/33912/s/1913f946/a2.htm"img src="http://da.feedsportal.com/r/116916546500/u/0/f/613071/c/33912/s/1913f946/a2.img" border="0"//a

Tablet PCs allow migration of content without diminishing brand
Thu, 06 Oct 2011 03:07:43 GMT
Tablet personal computers are enabling better migration of print content to online without diminishing the brand of the product itself,...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1913f947/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Tablet+PCs+allow+migration+of+content+without+diminishing+brandlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D194120%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Tablet+PCs+allow+migration+of+content+without+diminishing+brandlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D194120%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/116916546499/u/0/f/613071/c/33912/s/1913f947/a2.htm"img src="http://da.feedsportal.com/r/116916546499/u/0/f/613071/c/33912/s/1913f947/a2.img" border="0"//a

Global ad spend for Asia-Pacific remains robust
Thu, 06 Oct 2011 03:01:21 GMT
Despite the decline in advertising spend in nearly half of the world’s key markets for the second quarter of this...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1913f948/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=Global+ad+spend+for+Asia-Pacific+remains+robustlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D194105%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Global+ad+spend+for+Asia-Pacific+remains+robustlink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D194105%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/116916546498/u/0/f/613071/c/33912/s/1913f948/a2.htm"img src="http://da.feedsportal.com/r/116916546498/u/0/f/613071/c/33912/s/1913f948/a2.img" border="0"//a

The Edge to launch digital versions
Fri, 23 Sep 2011 08:59:06 GMT
KUALA LUMPUR: The Edge has signed with Germany's OneVision Software AG, a leader in press and electronic publishing solutions, to...img width='1' height='1' src='http://theedgemalaysia.feedsportal.com/c/33912/f/613071/s/1913f949/mf.gif' border='0'/div class='mf-viral'table border='0'trtd valign='middle'a href="http://res.feedsportal.com/viral/sendemail2.html?title=The+Edge+to+launch+digital+versionslink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D193426%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=The+Edge+to+launch+digital+versionslink=http%3A%2F%2Fwww.theedgemalaysia.com%2Findex.php%3Foption%3Dcom_content%26task%3Dview%26id%3D193426%26Itemid%3D99" target="_blank"img src="http://res3.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a href="http://da.feedsportal.com/r/116916546497/u/0/f/613071/c/33912/s/1913f949/a2.htm"img src="http://da.feedsportal.com/r/116916546497/u/0/f/613071/c/33912/s/1913f949/a2.img" border="0"//a

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